JSCM
Journal of Safety and Crisis Management
JSCM · ARTICLE DETAILS
Social Media Management Strategies in Influencer Marketing: Lessons for Building Stakeholder Relations and Brand Crisis Management
Article Information
Julia Hurt1, Mary Beadle1, Sejung Park2
1 Tim Russert Department of Communication, John Carroll University, 1 John Carroll Boulevard, University Heights, Ohio 44118, United
States.
2 Division of Global & Interdisciplinary Studies, Pukyong National University, 45 Yongso-ro, Nam-gu, Busan, South Korea 48513.
1 Tim Russert Department of Communication, John Carroll University, 1 John Carroll Boulevard, University Heights, Ohio 44118, United
States.
2 Division of Global & Interdisciplinary Studies, Pukyong National University, 45 Yongso-ro, Nam-gu, Busan, South Korea 48513.
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